Social Media Consultants will usually charge anywhere from $15 – $250+ an hour. Now that’s a very large variation, just like in any other business consulting. The rate that you will be able charge will generally depend on the experience you have and the results that you can generate.
Businesses are always on the lookout for the best ways to reach new customers and retain their current ones. Effective Social Media Marketing has shown to be one of the easiest and most cost effective ways for a business to achieve this.
One of the reasons Social Media Marketing has become so popular is that it doesn’t take a lot to get started. The entry costs are fairly low and it’s relatively easy to get going. While a business could realistically do this themselves they would have to do the research and training themselves on the tactics to use to get the results.
Larger business have the resources and infrastructure to hire someone full-time to do this for them, to run and manage their Facebook, Twitter, Instagram or other social accounts.
For the smaller business they usually have to do this themselves on top of all their other responsibilities. This can often be quite overwhelming for them as they’re simply too busy and often aren’t really equipped to develop their own social media strategy and presence.
This is where you step in, as their Social Media Consultant. You will be able to help them work out and determine the right tactics, when to post, who their target audience is and what content to share. When you help them grow their followers and business, your business will grow as well.
By being able to pinpoint their target audience businesses can now seize the opportunity to effectively reach their customers where most of us now spend an increasing amount of our time… on social networking sites.
As a Social Media Consultant you will handle a businesses social marketing strategies through reaching out and advertising their products or services on social media sites such as Facebook, Google, Twitter, Pinterest, Instagram or other platforms.
Your job as a Social Media Consultant revolves around creating unique, original content on sites to create a buzz about their brand. It’s you job to create the type of content that will stand out and followers will find interesting enough to share with friends and family, and hopefully go viral. The idea here being to create a larger circle of influence, of consumers being interest in the business.
As part of your role as a businesses Social Media Consultant you will be able too show the effectiveness of your Social Media Marketing by providing them with reports and feedback showing them which of the strategies are working and getting them the most results and which ones aren’t, thereby getting them the best value for their money spent.