Home businesses are a large part of Australian business landscape. In fact, almost a million people in the country are running their businesses from home. This way of making money is becoming increasingly popular because many people are in need for the convenience, flexible work hours and extra cash inflow. One thing that is the same for every business is the need for good marketing, though.
For home-based ones, this need is even stronger. Since you do not have any visible storefront and your business is not attracting enough attention, your efforts must be harder. We will give you a few tips on how to promote your HBB within your budget.
Work on Your Networking
Sure, when you first began with your home business idea, your friends and family were your loyal customers from the get-go. If you want to progress, they will not be enough. Try to meet new people within your neighbourhood or town. You can do that at local civic associations, PTA meetings, regional trade shows, sport matches, etc. Set up your own booth at the local fair or market and give business-cards and gifts with every purchase.
With more than 2 billion users worldwide, social media is the widest area where you can and should point your marketing efforts. Try to make accounts on various platforms (Twitter, LinkedIn, etc). You should definitely not skip Facebook, as it continues to dominate the global landscape. Social media marketing can be completely free, but it can require some investments too (Facebook ads, for instance). Either way, make sure that beside your products and ads, your social media profiles offer valuable content and plenty of visual elements.
Set up a Website
The increased popularity of social media marketing does not relieve you from the obligation of creating your own website. This should be the place where all the marketing starts, so make it a good one. It has to contain clear, intuitive and attractive presented info about your products or services. An online shop should be a part of it, too. The visitors will appreciate the convenience. Make sure you provide interesting content on your blog and to make the site mobile friendly, because a big chunk of internet searches today happens via smartphones.
Improve Your Knowledge
Knowing what to do in marketing is important, but knowing how to do it well is far more important. Because quality marketing is crucial for your business growth, you should do your best to perfect your knowledge and master some basic marketing techniques. That way you will be able to make your own strategy and work by it. If you think that this will take a lot of time and money, you are wrong. There are vet fee help enabled courses online for users from Australia, such as upskilled.edu.au.
Form an Alliance
Nothing good ever came from being a loner. Sure, you can try fighting everyone and be better no matter what, but the truth is – not everyone is your competition. If you are, for instance, selling hand-made jewellery and you know someone who is sewing dresses, try to make a marketing campaign together. Join forces with a locally based photographer to make lovely images, and you will make something truly special. People will get the whole picture of what you are trying to sell, you will save money because you can share the costs and you will have friends for the future.
Re-evaluate Your Strategy
There are no certainties in business world. If something is currently going well, it cannot remain so permanently. That is why you should re-evaluate your marketing strategy from time to time. Depending on the results, repeat that at every 6 months, a year, 2 years, etc. Reconsider your investments in marketing. Sometimes you will find out that what you are spending right now is not enough, or that it is not invested in all the right places. That is why a strategy is for.
In the end, make sure you always provide quality product or service, and that you are kind to your customers. There is no marketing as the good old word-of-mouth.
Nate M. Vickery is a business consultant who is mostly engaged in providing small business owners and entrepreneurs with financial and marketing advice. He is also an editorial writer on Bizzmarkblog.com